Pemanfaatan Blog untuk Personal Branding



the-personal-branding21

Personal Branding sendiri adalah sebuah proses untuk memasarkan diri kita kepada orang lain apalagi dimasa seperti sekarang ini, urusan pencitraan tetap tidak hilang dari kehidupan umat manusia. Bahkan bertambah booming seiring perkembangan teknologi informasi. Dengan personal branding secara efektif, Anda akan mampu menjadi ahli dalam bidang tertentu, membangun reputasi solid dalam industri tertentu, serta meningkatkan reputasi dan nama baik di pasaran.

Tujuan personal branding adalah supaya bisa mempunyai identitas atau image yang menonjol dan berbeda dari yang lain. Setelah kita fokus dan mampu menyampaikan pesan tentang siapa diri kita, langkah terakhir adalah menyebarkan semua itu dengan menggunakan media-media yang cocok atau yang digunakan oleh audiens kita.

Blog menjadi jati  diri seseorang yang bisa kita lihat apa yang akan dilakukannya terhadap blognya sendiri.Misalnya seseorang yang mempunyai hoby menulis akan memenuhi halaman blog ataupun tampilan blognya dengan penuh tulisan yang dia buat.Seorang yang memiliki ataupun berkeinginan berbisnis,blog menjadi sesuatu areanya untuk merintis dunia bisnisnya.Blog dapat menjadi alat marketing yang unik dan ampuh, karena kita dapat melakukan pendekatan secara personal dengan calon konsumen, sehingga hubungan antara kita dengan calon konsumen dapat lebih dekat, sehingga dapat berpengaruh pada meningkatnya jumlah penjualan atas produk atau jasa yang kita tawarkan.Atau orang yang yang intens dengan dunia sosial maka blog menjadi suatu arena untuk mengedepankan dunia sosial.Jadi blog singkat kata menjadi ekspresi diri dan pikiran-pikiran yang ingin kita tuangkan kepada khayalak /audiens blog kita.Blog sebagai lat untuk membranding diri kita kepada orang lain yang menjadi stakeholder dalam blog kita.Diri kita akan semakin”Mahal” dan berkualitas tinggi apabila isi blog yang kita kelola memilki nilai jual tinggi kepada para audiens

Tips awal memulai personal branding dengan menggunakan blog :
Beli domain dengan nama anda sendiri
Pilihlah web hosting yang baik dalam hal SEO
Mulailah membangun blog anda, anda tidak perlu menguasai pemrograman gunakan saja CMS  seperti wordpress untuk publikasi
Bicaralah secara personal dalam blog anda, tidak perlu terlalu formal
Blogwalking, Mengunjungi blog-blog lain yang sama fokusnya dan ikutlah berkomentar pada  posting-posting mereka.

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36 Respones to "Pemanfaatan Blog untuk Personal Branding"

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